Before we start, let’s take a look at what are the new generic top-level domain names?
If you remember, not while ago, there were only 22 gTLDs available for purchase such as .com, .gov, .net, .uk, and others. However, 4 years ago or in 2014 everything has changed. That’s when the international organization ICANN (an organization that manages the domain system) expanded the number of gTLDs to nearly 500 and with possible 900 to be available for purchase in the coming year.
With so many new ones available, we will focus on the names that are most relevant to marketing purposes and branding. The recent additions include many domain extensions which are truly generic and could fit any type of business. We are talking about domains extensions such as .company, .business, .shop, and etc. There are names that are more industry specific such as .food, .marketing, .technology, and others, and there are some that are geo-specific such as .paris, .nyc, .berlin, and etc.